The Difference Between Product and Project Management
Product management and project management are interdependent but also are different. A product is referred to as something provided in the market to resolve an issue or to content the demands or needs of individuals. Products work on a cycle which involves various stages. The very first step is to conceive the product. Secondly, it needs to be developed. Thirdly, the product is introduced as well as managed in the market. And, lastly, the product is retired. This is the time when the product needs to be diminished. A team of several members, the product team, come together to develop a product.
A project is a temporary attempt to develop a different service or product. A project gives a clear explanation of the thing that is to be delivered on a particular date and on time. Similarly, as products, projects are carried by their team members called project teams.
But it is very important to understand that a product is developed only when it is under the circumstances of a project, and various projects have occurred under the life cycle of a product. There exists no actual explanation of a product that requires it to be delivered, but it is different for a project. Consumers must evolve naturally with time; the products are also evolving to fulfil customers’ needs. Products do not have end dates or exact deadlines, so the managers of the product team can move freely. While a customer anticipates the product to meet their standard of expectations right at the moment, they buy the product and not after some time in the coming future. So, the development of the product is not an occasional or temporary attempt, but it is defined as a continual method of developing and delivering novel features and enhancing the product with time to please the changing needs of the customers.
Defining Project Management and Product Management
Project management is defined as management which involves the implementation of strategies, processes, skills, experience and knowledge to attain the objectives of a certain project, while product management is defined as a function of an organisation under a company which deals with the arrangement, foreseeing, manufacturing and marketing of products at every stage of the life cycle of a product. But these are not considered to be program management. The program managers help manage a program in an entirely different context.
Successful product managers take full responsibility for the overall product and make continual accomplishments throughout the product’s overall lifecycle. To acquire these, product managers must have skills such as time management and the ability to problem-solving. Significantly, there are various things that managers must focus on acquiring.
The product manager takes the responsibility of carrying out the research for the market and the strategy for developing the product by mainly focusing on what rather than focusing on how. This means that one has to take their job as a view for the long-term and must decide in what area the product should enhance depending on the evolutionary path of the customers’ needs.
The main objective of a Product manager is to focus on maximising value as well as creating novel streams. Product managers have mainly got the responsibility for –
- Collecting and categorising the products and the requirements of customers.
- Explaining the vision of the product.
- Functioning accurately with marketing and sales to ensure customer satisfaction and revenue goals are met.
Who are Project managers?
Project managers are the individuals who take charge of the fruitful project delivery within a given period as well as budget with a proper beginning and end and by following the product’s roadmap. Project managers supervise and handle the products development by lining up the available resources and handling risks and issues until the completion of the project. The most complex function of a Project manager is handling and managing the projects extent. This is so because they have to balance the quality of the project and the time and cost taken during the completion of the project. One example is to maintain the quality of the project, and Project managers ought to either reduce the extent of the project or enhance the cost taken for the completion of the project.
The main objective of a Project manager is to mainly focus on maximising the quality and, simultaneously, minimising the risks of the product.
The main responsibilities of a Project manager involve the following –
- Developing a product
- Creating and adding novel characteristics to a product which is already existing
- Developing novel extensions or versions of a product
- Handling and controlling the team of developers and designers and, thus, tracking their operational functions
- The project must be kept on time and under the budget, meanwhile giving assurance and satisfaction to the customers.
- Utilising different techniques and tools to attain their tasks successfully. These involve several apps such as Dashable, Github, Basecamp, Invisionapp and Trello.
- Indeed, the position of a project manager needs to have certification based on the standard of industries.
Elaborating the concept between Product managers and Project managers
A Project manager’s work is similar to a midwife’s. Individuals operating in this role guides in delivering the project and moving forward to the next project. The project manager ought to care for the product till the product gets delivered, and later the responsibility is handed over to the Product manager.
The Project manager is identical to the Product manager in the circumstances. This is because the idea is conceived by the project manager, and later on, it is developed for months; ultimately, the product is brought to market and is responsible until it becomes outdated.
Both the roles of the Product Manager and the Project manager ultimately gives response to the teams of executives who supervise the whole method and ensure that the objectives of the business are met.
Both the concepts of Product management and project management are identical in terms. Both these ideas are beneficial in the ability of problem-solving. Yet, to develop a successful product, it is required to understand how both concepts differ. If one does so, the goals of the business are guaranteed.
Project management mainly concentrates on achieving specific goals internally, thus, finishing a project under budget and on exact time. And once the project is completed, it will not be further managed.
Product management is a broad concept and mainly concentrates on the consumer externally as well as the entire and continual fruitfulness of the project.
Although, it can be possible to employ only one person to fill both managerial roles, i.e., Product management and project management. Yet, it is important to distinguish these managerial positions to avoid underperformance and interest in conflicts. This also helps allow for better resource allocation and a transparent timeline of the project.
Author Bio: Mark Edmonds is an esteemed professional at Academic Assignments, an industry-leading provider of top-quality student project assignment help. Mark has extensive managerial expertise and a thorough product and project management understanding. His expertise extends to guiding students in mastering the nuances and intricacies of these disciplines. As a result of Mark’s dedication to excellence and enthusiasm for education, students are given the greatest assistance available throughout their academic careers.