Marketing for MBAs: How to Build a Successful Brand


In this competitive market, it is essential to create a unique brand to stand out from the crowd. Building a successful brand with a unique idea attracts potential clients towards your business. Students who are pursuing the prestigious degree of Masters of Business Administration are well aware of management and business strategies as the course itself provides a strong foundation in these domains. This blog will explore many strategies the MBA graduate can adopt to build a brand. Also, before discussing the strategies, let’s discuss what a brand is and why this plays a crucial role.

What is a brand?

In a professional market, a brand refers to a unique product or business that helps the business to stand out from the crowd and serve valuable customers with different tastes or flavours, something which is different from the market. For a brand to be unique, it should have a unique idea, packaging, design, and taste if it is a product, and the advertising must be attractive and short; in a word, it should be eye-catching. This helps create and serve the products in the competitive market. In addition to that, there should not be any compromise with the quality of the product as this is the most valuable asset for the company. In the end, it is the brand or the product which leads the business towards success. So one should maintain the quality of the product.

What does brand mean in Marketing?

Brand in marketing is not just a logo buts a unique identification and reputation of the company. A brand encompasses several elements that involve logo, design, and packaging; it creates a combination of values that showcase a unique message to customers that help customers to distinguish a particular brand from hundreds of brands in the competitive market. And this also attracts a large pool of customers along with the existing customers. It helps to create a relationship of trust and loyalty that differentiates a particular brand from the crows, and customers also build an emotional connection with a particular entity in this way.

What are the benefits of building a brand?

Creating a brand can provide numerous benefits to businesses; it provides a platform and opportunity to build a relationship of trust with potential customers and further helps attract a large pool of customers. So this ultimately expands the customer base for a company. When a company succeeds with one product labelled with a brand name, this boosts their confidence and encourages them to bring new products and services. And as the company has a huge customer base, this is an advantage. There is a simple tactic that says, “If you stay loyal to the quality of products, customers will stay loyal to your brand”.

Types of Brand

  • Corporate Brand: Corporate brands refer to the overall identity and reputation of the company. The brand’s unique identity helps distinguish a particular brand from the competitors in the market. A brand reflects its unique vision, mission and public image of the brand.
  • Personal Brand: Personal brands reflect an individual’s identity and that they develop by utilising social media platforms and reaching out to people globally. They are social media influencers who showcase their unique skills and abilities and create successful brands for themselves.
  • Product Brands: Product brands help to differentiate and promote products in a particular market. This aims to create loyalty with customers and emphasises creating an emotional relationship with potential customers so that the brand becomes the customer’s first choice.

Why is branding important?

Because of branding, we keep ourselves attached to a particular brand. Branding is a strategy that connects a company to its customers, so now let’s look at some of the points of how branding plays a significant role in the company,

  • Identity: Branding encompasses a few elements: logo, and brand name. Label, packaging and thus creates a unique identification that allows customers to identify a particular brand from a basket of different brands.
  • Asset: A brand acts as a valuable asset to a company that drives up revenue and sales.
  • Customer Loyalty: A strong brand creates a sense of loyalty and emotion with the customers. Often customers tend to stay connected with a brand, and they tend to become repetitive customers. This delivers a positive message about the brand in the market and introduces a new set of customers for that particular brand.
  • Trust: Successful branding helps build trust and allows more customers to connect with your brand.
  • Protects: Branding helps protect your brand from existing competitors; if other companies are producing the same products and services as you, this is the brand name that protects your company and helps retain customers with your brand.

Tips to Create a successful brand

  • Define your brand identity: To build a brand successfully, you must focus on developing a unique identity for your brand that will help you to target customers. Before building your brand, it is important to target your customer base, identify your unique value proposition and what you wish to convey to your customer. To do that, there is a tip for you, and you can do market research to gather information on customer preference.
  • Create a Brand Story: Narrating a unique brand story is a powerful tool that helps attract customers. When you narrate a brand story emphasising highlighting the mission and value of the business, this attracts potential customers. Also, emphasise what your brand comes up with and what problems your brand is addressing that the other brands need to be more capable of addressing. Make a comparative analysis, and it is your responsibility to make your customers understand why they choose your brand over all the other brands. Your communication power should be excellent to convince the customers to purchase your product.
  • Set your goals: Setting goals is the first and foremost target; before creating your brand, you must focus on developing the goals your brand wants to achieve. When you have a clear picture of what you plan to do, you can make an effective plan, which can further help you achieve your dreams.
  • Set your customer base: While planning to introduce your brand, you must consider who will be the targeted customer according to your product logo and advertisement.
  • Utilise digital marketing channels: In today’s digital marketing age, you can also take the help of digital marketing platforms to develop your brand. This can help you to reach out to potential customers globally. In addition, customer feedback will enable you to improve your product.
  • Build a relationship with the brand: You must ensure that every customer is satisfied with your product and service; this helps to build positive relationships with customers. You must engage yourself in effective communication with customers.


Building a successful brand plays a crucial role in today’s competitive market. A brand refers to a unique product or business that helps the business stand out. By creating a brand, businesses can differentiate themselves from competitors and attract many customers. To create a successful one, one must focus on defining the identity and the company’s mission and vision; you sound have a clear set of goals. In addition, you should also develop a relationship of trust with the customers and create a successful brand story that will attract potential customers and differentiate your brand from others in the market. Building a successful brand s also demands understanding customers, their needs and what they prefer.

Frequently Asked Questions

Q1. What is a brand?

A brand refers to a unique product or business that helps the business to stand out from the crowd and serves valuable customers with unique products and services.

Q2.Why branding is important?

Branding plays a crucial role as it helps businesses to differentiate themselves from their competitors and thus build a unique identity in the market. With the help of strong branding, one can convey the company’s mission and vision, attracting a large pool of customers. Also, a brand creates recognition, trust and loyalty among customers, which increases sales and profit for a company.

Q3. What is the product brand?

Personal brands reflect an individual’s identity and that they develop by utilising social media platforms and reaching out to people globally. They are social media influencers who showcase their unique skills and abilities and create successful brands for themselves.

Q4. How can one create a successful brand?

Creating a brand requires strategic planning, and one can do this through strategic planning. Firstly they should emphasise developing a unique brand identity, enabling them to target their customer types. Also, they must emphasise why their brand differs from others. Emphasis on building trust with the customers can also give exceptional customer service to your valuable customers.

Q5. What are the benefits of branding?

Branding offers numerous benefits that create a unique identification that allows customers to choose your brand over the other brand. Banding fosters sales and revenue for the company, and branding can contribute to long-term growth.

Author Bio: Mark Edmonds is a carefully prepared marketing proficient and a significant Academic Assignments colleague, furnishing students overall with unrivaled MBA assignment help. Mark is devoted to helping students lay out extraordinary organizations with his phenomenal marketing assignment help. Mark has an affection for marking and an abundance of information. His insight and experience empower students to grasp and put to utilize productive marketing strategies, making him a regarded expert in the scholarly world. With Imprint’s training, students may effectively explore the marketing business and accomplish scholastic qualification in their MBA courses.