How Big Data Is Changing Financial Forecasting And Analysis?

The rapid growth of digitisation in the financial sector has authorised technology like advanced analytics, artificial intelligence, machine learning, the cloud and big data to invade and modify how financial organisations are contending in the market. Big organisations are accepting these advanced technologies to implement digital transformation, meet customer demands, and support loss and profits. Most organisations need to figure out the way by which they maximise their potential as they are storing and working on novel and valuable data. This happens because the data is not captured or may be unstructured in the organisation. The financial sector is moving rapidly towards optimisation based on data; hence, it is significant for organisations to respond to these modifications in a comprehensive as well as a deliberate way. Effective technological solutions which meet the evolved analytical demands of the digitised transformations will aid financial institutions in leveraging the abilities of high and unstructured volume data, discovering competitive advantage and driving novel opportunities in the market. Yet, organisations need to understand the worth of technological solutions for big data and how they can help consumers and their business process.

Big Data in Finance

In finance, big data refers to the petabytes of unstructured and structured data, which is utilised to predict customers’ behaviour and develop strategies that are helpful for financial institutions and banks. The financial sector produces data in large numbers. And the structured data is mainly the managed information within the company, which helps provide important information to make better decisions. While the unstructured data persists in various sources with enhanced volumes and provides important analytical opportunities. In the global market, billions of dollars of data are moving daily, and financial analysts are held responsible for handling and observing the data with speed, precision and security to predict, reveal patterns and establish predictive strategies. The data value relies heavily on how the data is collected, handled, stored and analysed. This is because legacy systems need to have the capacity to support unstructured and hoarded data with significant and complex involvement of IT, and cloud data analysts are increasingly adopting solutions. Solutions for big data based on the cloud reduce the costs of on-premise hardware with a restricted shell life, but they also help in improving flexibility and scalability, integrating security across all the applications of the business and significantly gathering an effective approach for analytics and big data. Financial organisations can make better and more informed decisions by analysing a large set of data on uses such as fraud prevention, enhanced customer service, assessment of risk exposure, better targeting of customers and performance of top channels.

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How Big Data Revolutionises Finance?

Financial institutions have to go through a long conversion procedure, which requires technological and behavioural alterations, and these are not endemic to the digital landscape. The last few years have witnessed enormous changes in the financial sector, making technological innovations enabling personalised, secure and convenient solutions by adopting big data. Furthermore, adopting this technological advancement has helped revolutionise the business processes of individuals and the overall sector of financial services.

  • Real-time insights into the stock market – Machine Learning (ML) rapidly transforms investments and trade. Big data considers the social and political trends that adversely affect the stock market instead of analysing it simply. This technological advancement monitors and observes real-time trends, allowing analysts to pile up and analyse accurate data and make better decisions.
  • Prevention and detection of fraud – As big data incites machine learning, it is also responsible for preventing and detecting fraud. Credit risks pose dangerous security risks, alleviated by analytics, which interprets buying patterns. But when the information from a valuable and secure credit card is robbed, banks instantly freeze all the transactions and cards and inform the customer about security threats.
  • Analysing accurate risk – Making big decisions in the finance sector such as loans and investments mainly depends on machine learning which is unbiased. Calculated decisions depending on the predictive analysis consider the overall economy and segmentation of customers as well as capital for the business to recognise the actual risks, such as payers or bad investments.

Applications of Big Data in Finance

Financial organisations have the capability of gripping big data for the utilisation of cases like producing novel streams of revenue with the help of offers based on data, providing customers with personalised recommendations, providing customers with better services, strengthening security and establishing efficiency to foster competitive advantages. Most financial organisations have already adopted big data and are getting immediate and enhanced results.

  • Better revenue and satisfaction of customers- Several organisations like Slidetrade have adopted and applied big data solutions to create an analytical platform that anticipates the customer’s payment behaviour. When firms gain important insights into their clients’ behaviours, they can shorten the delay in payments and produce more cash, enhancing customer satisfaction.
  • Speeding the manual procedures – The solution of data integration can grow when the business requirements change. When these technologies provide banks and financial institutions with access to the overall picture of daily transactions, credit card firms such as Qudos Bank can automate their manual operations, saving IT work hours and providing information about the everyday transactions of customers.
  • Enhanced purchasing path – Legacy tools exist with restricted flexibility in the servers they can deploy and do not offer any solutions for disparate and large data. Data management tools based on the cloud have aided many organisations, such as MoneySuperMarket, which receives data from different web services in warehouses for utilisation by different units like market intelligence, business intelligence, reporting, marketing and finance. Strategies of the cloud include improving the path for customers to buy, enabling everyday metrics forecasting performance and analysing ad hoc data.
  • Efficient workflow and flexible system for processing – In financial institutions or banks, rising volumes of data lead to modernised application systems and core banking data with the help of consistent integration platforms. Firms like Landesbank Berlin have adopted efficient workflow and flexible system processing by working on application integration to create 2TB data regularly by implementing 1000 interfaces and utilising only one procedure for every piece of information based on interfacing and logistics.
  • Analysing the performance of the financial industry and controlling growth – There are numerous assignments and lots of business departments which analyse the performance of the financial institutions and control the growth among the company’s employees, which is difficult. Data integration has aided firms such as Syndex to computerise everyday reporting, aid IT departments to increase productivity and permit business owners to access and evaluate important insights effortlessly.
  • Promoting inclusivity – Equality is one of the important topics in recent times. And it is important to treat everyone equally despite their gender, race or sexual orientation. So, adopting the data analytics method in the financial industry helps achieve qualification, transparency, prejudiced attitudes or no discrimination and so on. As machine algorithms do not have any differentiation, they persist in aiding financial institutions and banks to function appropriately and complete their job accurately.


Big data continues changing the digital landscape of different sectors, mainly financial industries. Most financial organisations are making use of big data analytics so that they can handle and control the competitive edge. With the help of structured and unstructured data, difficult algorithms will help implement trades through numerous data sources. Bias and emotions of humans can be reduced by adopting an automation process. Yet, dealing with big data analysis also has several specific complexities. However, financial institutions are moving towards adopting automation processes and big data, and the complexity of the statistical techniques for analysing the data will improve the accuracy.

Author Bio: Mark Edmonds, an unmistakable statistician at Academic Assignments, excels in conveying top-level statistics assignment help to students. With tremendous expertise and commitment, he guarantees students get unrivaled help with dominating financial anticipating and investigation. Mark’s enthusiasm for statistics and its application in financial domains drives his obligation to teaching and directing students actually. As a basic individual from Academic Assignments, Mark Edmonds gives priceless bits of knowledge into the transformative role of big data in molding financial predictions and analyses. He stays committed to enabling students to excel in their academic undertakings.